Monday at 10: 00 a. m. ET — A rare 1963 jazz album, It Is Revealed, is on sale for $10, 000 at Montreal store Aux 33 tours, drawing contact from multiple collectors and renewing attention on the disque vinyle market.
The timing is driven by a recent high-value sale abroad and the shop’s decision to offer the copy online: It Is Revealed, which was recorded in 1963 with Prince Lasha, Sonny Simmons, Clifford Jordan and Don Cherry, recently fetched more than $9, 000 overseas and has been offered on the Aux 33 tours website since January 2; the record is an extremely rare pressing, thought to number under 300 copies.
Aux 33 tours lists the rare It Is Revealed and touts a massive inventory
Aux 33 tours has about 50, 000 discs in stock and acquired the rare It Is Revealed by purchasing the collection of a jazz collector; the shop’s owner, Pierre Markotanyos, and the logistics director, Patrick Chartier, say the copy stands out from the store’s usual inventory.
Disque Vinyle production and sales climb at Le Vinylist after capacity expansion
Le Vinylist, the press in Québec, scaled up sharply: it produced 30, 000 discs in its first year, reached 200, 000 last year and projects 225, 000 for 2026, and the plant added a third press in 2024 to meet growing orders.
Benoit Huot of CD Mélomane flags CD interest even as sales dipped in 2025
Benoit Huot, owner of CD Mélomane in Québec, says he has observed a return of interest in CDs at his store even though CD sales in Québec fell 14% in 2025 per the provincial statistics institute; Huot expects Québec’s market to react over a three-to-five-year span and cites price and in-car CD players as factors drawing some buyers back.
Le Vinylist also reports rising local demand for vinyl: Québec vinyl sales rose 12. 4% in 2025, totaling 372, 000 units, and several Québécois artists—Simple Plan, Jean Leloup, RBO, Harmonium and Les Cowboys Fringants—use Le Vinylist for pressing their 33s. The press employs seven people, five of them full time, and competes on quality with larger Toronto factories that emphasize scale.
Aux 33 tours notes that while some customers spend hundreds in-store, the average purchase is closer to $40–$50, and the shop has handled very large bulk acquisitions in the past, including a single sale of 72, 000 vinyl records that required six days, six workers and two 20-foot trucks to move.
The rare It Is Revealed remains listed for $10, 000 at Aux 33 tours and has prompted interest from affluent buyers; if that sale completes, it would exceed any prior single-disc sale at the shop, where no record has previously surpassed $5, 000.
More details on the potential sale are expected 2: 00 p. m. ET. If the $10, 000 transaction is finalized, the shop says it would set a new record for its highest single-disc sale.
