Subscribers could face exposure of intimate viewing histories and qualify for statutory relief under the crunchyroll class action lawsuit filed March 5, 2026; Sunday at 10: 00 a. m. ET the complaint alleges that Crunchyroll shared personally identifiable viewing information with a third party without consumer consent.
Crunchyroll Subscribers’ Data at Stake: Plaintiffs Point to Email, Device and Viewing Records
Plaintiffs say the immediate harm falls on subscribers whose personally identifiable information was allegedly transmitted, listing email addresses, device IDs and the names of anime titles and specific episodes as the types of data exposed. The complaint argues those details can reveal deeply private viewing preferences, including titles with graphic or sexualized content, which the plaintiffs say many users would not want linked to their identities.
Crunchyroll Class Action Lawsuit Alleges Braze SDK Sent Viewing Details
The crunch yroll class action lawsuit alleges that Crunchyroll’s app included an embedded software development kit from marketing company Braze that transmitted user information to that third party. Plaintiffs contend Braze-supported functions—push notifications, in‑app messages and email campaigns—were powered by data that identified what each subscriber watched, enabling targeted marketing and the building of comprehensive viewer profiles.
Crunchyroll 2023 Settlement Cited by Plaintiffs as Evidence of Repeated VPPA Violations
Plaintiffs characterize the conduct as particularly egregious because Crunchyroll settled a prior privacy class action in 2023 over similar Video Privacy Protection Act violations. That earlier resolution is described as a roughly $16 million settlement that worked out to about $30 per affected user, and plaintiffs argue the 2023 outcome should have prompted policy and technical changes that were not in place.
The lawsuit asserts the alleged disclosure activity began at least in 2022 and that repeated transmissions across viewing sessions facilitated the construction of detailed profiles tied to individual subscribers. Plaintiffs seek statutory relief that could be significant on a per‑violation basis if a court finds the disclosures violated the VPPA.
If a court rules for plaintiffs, statutory damages of $2, 500 per violation could be awarded.
