Macquarie Bank has been confirmed as brokers’ preferred lender for the fifth consecutive year, sweeping six gold awards in MPA’s Brokers on Banks 2026 survey and emphasising a deliberately broker-centric growth strategy led by head of broker sales Wendy Brown.
Macquarie Bank Dominates Brokers On Banks Survey
In the Brokers on Banks 2026 survey, Macquarie Bank won gold in six of 10 categories and silver in three others, marking it the undisputed choice of brokers for the fifth year running. Brokers voted the bank number one for BDM support; brand trust; communications, training and development; online platform and services; product range; and turnaround times. It also took silver for commission structure, credit policy and interest rates.
Broker-First Strategy Driving Growth
Wendy Brown frames the bank’s approach as unapologetically pro-broker. She says the bank believes in the power of the broker channel and places brokers at the centre of its home loan distribution strategy, noting that nearly four out of five customers choose a broker to guide them through the home loan process. The bank has routed almost all of its home loans through brokers and in 2025 launched a national billboard campaign called ‘Built for brokers, loved by customers’ to reinforce that positioning.
Technology, Turnaround Times and Market Impact
Macquarie Bank points to substantial investments in digital technology as the foundation of its broker-first growth. The bank has become a market leader in turnaround times, with some applications processed in as little as 13 minutes. That operational performance has helped drive market share: the bank now represents nearly 7% of the Australian home lending market and accounted for 21% of total home loan market growth in the past year. Total household lending climbed to about $164 billion for the first time in December 2025, a 2. 4% increase in a single month, and the bank captures roughly 14–15% of the broker market overall, with higher shares among some aggregators in particular states.
Brown says the bank’s success reflects sustained investment, tenacity and a willingness to challenge the status quo to deliver better outcomes for brokers and customers. The bank also highlights round-the-clock support as an area of focus; self-service capabilities are already in place, and the piece notes that smarter digital tools and AI are part of the bank’s development plans.
Looking ahead, Macquarie Bank believes it has the building blocks to grow further in the broker channel and says its combination of broker support, technology and market momentum underpins that ambition.
