When letterboxes fill with yellow junk mail again, many Australians will trace it back to clive palmer’s plan to send a copy of his election manifesto, the New Deal, to every household. He has said he will run for the Queensland seat of Fadden at the 2028 federal election and that his United Australia Party will field candidates in every electorate.
Residents of Fadden and every electorate warned of a New Deal mailout
People in the Queensland seat of Fadden are the first named target of a campaign that Mr Palmer says will reach every household. He has pledged banners, posters and a national mailout titled the New Deal, and has told reporters in Canberra the campaign will include “everything you can think of. ” The promise puts ordinary letterboxes in the frame of a campaign he describes as the biggest in Australian history.
Clive Palmer’s Canberra announcement and the vow of a record campaign
Clive Palmer used a wide-ranging press conference at Parliament to set out his immediate plans: a tilt at Fadden in 2028, a claim that the United Australia Party will contest every seat, and a vow to run what he has called the largest campaign in the nation’s history. He told reporters he would keep the government to account and that the campaign would include text messages and yellow billboards like those seen previously.
He has framed the return as driven by duty rather than personal gain. The 71-year-old said a keto diet had given him renewed energy after saying he was “too old for politics” following the May election. He also opened his conference with a pledge to donate $10, 000 to each player from the Iranian women’s soccer team who has sought asylum, an action he presented as a gesture of welcome for those players in Australia.
Mineralogy money, Trumpet of Patriots and a party re-registration in sight
Spending and party vehicles are central to the plan. Mineralogy, the company Mr Palmer founded, was shown in financial disclosures for 2024/25 to have funnelled $52. 9 million into the Trumpet of Patriots at the last election. The Trumpet of Patriots, which he bankrolled in 2025, failed to win any seats despite a campaign he has said cost tens of millions of dollars.
He has moved between party brands in recent years. After disbanding the United Australia Party following the 2022 poll, he backed the Trumpet of Patriots for 2025; he is now seeking to re-register the United Australia Party and has one sitting senator aligned with that movement, Victorian senator Ralph Babet, who was elected in 2022 and will face re-election in 2028.
Policy promises accompany the advertising plan. He has proposed doubling the health budget and lifting pensions by 30 per cent, while advertisements have suggested the United Australia Party would seek to abolish the net zero transition, a change Mr Palmer has claimed would save more than one trillion dollars. He did not clarify how those budget changes would be funded.
His record of high spending on campaigns is part of the human picture. Previous efforts drew on his wealth; past disclosures show Mineralogy channelled significant sums into electoral vehicles, and he has in other campaigns poured up to $100 million into electoral efforts. Yet those investments have not translated into seats, with his 2025 campaign failing to secure parliamentary representation beyond his one allied senator.
For now, households are the immediate human theatre for his revival. He has promised that every mailbox will receive the New Deal as part of a push he says will include banners, posters and text messages. The next confirmed milestone is his candidacy at the 2028 federal election for the seat of Fadden; that contest will determine whether the yellow manifestos translate into votes and seats for the United Australia Party.
